Paul Belanger, CPA

Delicate perpendicular lines are key to this financial consultant’s brand identity, reflecting ideas of precision and accuracy. They also function as a nod to architectural blueprints, as the business specialises in this sector.

A sense of professionalism and gravity is conveyed through the muted colour scheme. A combination of Work Sans and Roboto were chosen as the primary and secondary typefaces for their clarity and simplicity, as well as their legibility on web and mobile platforms.

The web design and stationery suite of the brand continue the motif of perpendicular lines from the logo, and photography depicting architectural, angular details builds upon the visual language.